B2B MARKETING & INFLUENCE
Target & Expand Revenue
A Leading B2B Marketing Team
WE ARE
The RIG94 team is comprised of advertising ninjas, data nerds, website gurus, and revenue-sniffing bloodhounds. We banded together in 2016 to build a marketing service firm for businesses selling to other businesses in the oil & gas and heavy industrial industries.
OUR SERVICES
RIG94 centers around helping businesses gain exposure to highly-targeted buyers, influencing those we targeted with quality creative assets, and converting prospects into customers.
Targeted Company Exposure
We help your sales team by exposing your brand and sales material to existing & potential customers through highly targeted ads online, social media, email blasts, or even offline ads. We can help you reach the right person at the right time who could and should be your customer.
What Is A CRM Software? In Plain English
Ever found yourself scrambling for a vital piece of info on a potential buyer,...
LinkedIn for Business: How to do it Right
Should you be on LinkedIn? Is it worth your time? How do you leverage LinkedIn...
Boom Or Bust, Make Online Marketing A Priority
The best way to grow your business and/or survive a market slow down is to...
Websites That Win
Your website should be more than a brochure. It should be the best resource for your sales team and the strongest salesman your company can hire. RIG94 builds lead-generating websites that sell the value of your company value 24/7.
Maintain Your Websites
Maintain Your Websites A website is a strong driver for a business's online presence. Just because you have your website up and running does not mean that you can sit back and expect your website to do all the work. Much like any business aspect, a website needs...
Creative That Sells
When you reach the right person who could and should be your customer, what is it you show them that gets their attention? When it’s time to influence a prospect to click, call, or consider your offering, make sure your sales material (creative assets) not only look good but they actually perform. At RIG94, we can make sure you have the photography, videography, and graphic designs to influence a potential customer online or offline.
Business-to-Business Branding: 5 Keys to a Great Brand
Your brand should tell a story to your future and current customers. What exactly do we mean by that? We’re glad you asked because in this RIG94 Lab we’re diving headfirst into the 5 basic but hugely impactful steps you should be taking to discover and define your brand.
REVENUE OPS
Your business should be leveraging social media, email marketing, search engine optimization, and a highly organized customer relationship management system (CRM). These daily tasks can consume a business, which is why most B2B companies don’t even make time. If you want to land more leads and cultivate more revenue out of your sales team, it’s time you make the investment.
CHECK OUT RIG94’s Work
We are proud to have served so many great companies across all spectrums of marketing and revenue development, including full website rebuilds, video and photo shoots, digital ad buying, creative design, branding, catalog design, and a whole lot more. If it helps your business grow, we’ve done it.
Why Work With RIG94 Vs. Hire
What’s the real cost & value breakdown of working with RIG94?
Every Client that RIG94 works with has asked in one way or another about the value in working with RIG94 vs. hiring a staff member. Besides our tremendous commitment to your success, we offer skills and access to resources that far exceed any one particular hire. We are also far less expensive than if you were to hire similar skills internally.
BLOG – I DON’T NEED MARKETING, WE’RE TOO BUSY
“My business is all booked up, I will worry about social media and my website when times slow down.” Let’s be honest – how many times have you had the exact same thought? Starting now will provide you with a competitive advantage when things actually do begin to slow down.
“Why should I start marketing when things are going well for my company?” Starting marketing now allows you to have a bigger reach, a bigger following, more data, and better creative assets. Building on these core elements of marketing now rather than later will allow your business to propel itself forward at an incredible rate when times turn back to normal.
If you are still too busy to handle these objectives, then make sure to find someone who can. A third party resource that won’t bug you or bother you, but will get these objectives accomplished for you.
BLOG – REACHING BUSINESS CUSTOMERS WITH MARKETING
It’s not science that your business grows when you can reach the right buyer at the right time and when you use the right communication channel.
This is why you go to conventions, and why having the right booth space location can make all the difference. It’s also the reason why targeting people who could and should be your customer online works so well.
Consider the value of targeting a person who is looking up your competitor or simply your category of business. Did you know you can even target people online based on their location, like a customer’s home?
In this marketing lab, we break down reaching customers in today’s modern environment.
BLOG – B2B TRADESHOWS CANCELED, NOW WHAT?
This year, many trade shows and expos were canceled due to new regulations that have been put into effect. If you are a business that relied on these shows and expos, then chances are, you are being put in between a rock and a hard place this year.
In these times, marketing and sales strategies are more important than ever. Just because you aren’t going to the show to make deals does not mean you can’t make deals during this time. Reach, influence, and conversions are your first steps.
In this marketing lab, we break down the essential steps and actions for any business suffering due to losing a trade show or expo.
BLOG – YOUR CUSTOMER DATA SHOULDN’T SUCK
I’m sure you have heard of SalesForce or platforms like HubSpot… but do you really know how a CRM can help your business grow?
One of the most powerful things you can do to help your business grow and be sustainable in the future is building out a customer relationship management (CRM) program. It’s like the ultimate Rolodex.
Your CRM can help you organize customer and prospect information, including all the emails you and your staff have sent/received from them in one place. You can use customer/prospect data to send special emails/text messages, and you can even see what pages on your website that person has viewed. All in an effort to help any employee sell more and provide excellent service.
A CRM should be the very center of your sales and marketing efforts, even if you do very little online a CRM can help.