{"id":2239,"date":"2019-11-13T21:56:57","date_gmt":"2019-11-13T21:56:57","guid":{"rendered":"https:\/\/rig94.com\/?p=2239"},"modified":"2019-11-25T19:17:36","modified_gmt":"2019-11-25T19:17:36","slug":"what-your-website-analytics-and-data-are-telling-you","status":"publish","type":"post","link":"https:\/\/rig94.com\/rig94-labs\/data-analytics\/what-your-website-analytics-and-data-are-telling-you\/","title":{"rendered":"What Your Website Analytics And Data Are Telling You"},"content":{"rendered":"\n

Is your website getting results for your B2B company? <\/h3>\n\n\n\n

There\u2019s really only one surefire way to tell: By diving into your website analytics. <\/strong><\/p><\/blockquote>\n\n\n\n

In today\u2019s RIG94 lab, we\u2019re getting down to the basics of web analytics. We’ll teach you how you can not only track the numbers and data stats but understand how they\u2019re impacting your business revenue too.<\/p>\n\n\n\n

By using tools like Google Analytics<\/a>, or simply the backend of your website dashboard, you can find out a lot about how your visitors are using your website. Through this, you can see how effective it is at delivering results to your bottom dollar. <\/p>\n\n\n\n

The reason website analytics are such powerful tools is because they let us analyze each step of our web users\u2019 journey.<\/em> From here you can see where to make improvements along the way. The goal here is to optimize their overall experience. <\/p>\n\n\n\n

Metrics related to web traffic can tell you how many people are coming to your site, where they\u2019re coming from, and what pages they\u2019re most often interested in. <\/p>\n\n\n\n

Use the information and results to your full advantage, and you\u2019re well on your way to the path of improvement and success for your company.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Here are the 5 vital website metrics you need to be tracking.<\/strong><\/strong><\/h3>\n\n\n\n

1. Bounce Rate<\/h4>\n\n\n\n

This metric tells you the number of people who visit your website and leave without visiting a second page, (i.e. they\u2019re in and out of there). Since there are a number of reasons why a \u201cbounce\u201d can happen, this stat is not an end-all-be-all for website performance. Do keep an eye on this metric though because it can tell you if your site has a 404 error or a page isn\u2019t loading as quickly as it should, leaving your visitor\u2019s searching for the nearest exit.\u00a0<\/p>\n\n\n\n

According\nto a RocketFuel study,<\/em><\/strong> the ideal bounce rate should fall somewhere between\n26-40%<\/a><\/em><\/strong>, and anything higher\nthan 55% is probably indicative of an issue somewhere along the way. <\/em><\/strong><\/p>\n\n\n\n

2. User Data<\/h4>\n\n\n\n

Web analytics are most useful when it comes to tracking your visitors and their particular web searching habits. By analyzing these numbers you\u2019re able to find things out such as their current demographic and location, (i.e. where they live and are searching for your site from). You can also track things such as new or returning users. By looking into this you\u2019re able to see who\u2019s coming back for the second time around because your content stuck with them for one reason or another. This is a vital part of analyzing your website\u2019s ability to engage users and entice them to convert into a paying customer. Understanding your audience can help you with everything from creating your next marketing campaign to product or service development. <\/em>Simply put, when it comes to user data, the more you know, the better you can serve their needs.\u00a0<\/p>\n\n\n\n

3. Devices and Browsers<\/h4>\n\n\n\n

Knowing how people get to your site can not only help shape your marketing strategy, it can tell you which of your marketing efforts are working and which ones might need to be re-adjusted. Find out if your users are landing on your website via mobile, desktop or tablet. Then, you can determine if you need to prioritize a certain format over another.\u00a0<\/p>\n\n\n\n

Pro Tip: <\/em><\/strong>Mobile is king these days when it comes to convenience, so it\u2019s\ncrucial to make sure that your website is at the least, mobile-friendly. <\/em><\/p>\n\n\n\n

4. Traffic Sources<\/h4>\n\n\n\n

One of the ways people might get to your website is by clicking through a link on another website. This is most commonly known as a \u201creferral\u201d. Knowing your website\u2019s top referral sources is a great opportunity to understand your customers better. Find out if they\u2019re coming from Facebook, LinkedIn, Google or somewhere in between by tracking your traffic sources. That way, you\u2019ll know where it pays off most to spend your marketing dollars.<\/p>\n\n\n\n

5. Sessions<\/h4>\n\n\n\n

Any time an internet user interacts with your site for a period of time, that\u2019s considered a session. A session can include multiple page views and interactions, and typically ends after 30 minutes or so, or when the visitor re-enters the site from a different search. Tracking your visitor\u2019s session is key to understanding how long your content is keeping your viewer engaged.\u00a0<\/p>\n\n\n\n

Ultimately, the main purpose of using Google Analytics and website data is to improve your conversion rate.<\/em> Nearly every company has some sort of conversion goals, whether it\u2019s selling a product or inviting users to sign up for the latest B2B news. <\/p>\n\n\n\n

It\u2019s vital to not just understand what these numbers are telling but using them to take action. With this, you’ll be able to serve your audience best with the content and services they deserve. <\/em><\/p>\n\n\n\n

Interested in learning\nmore about your website traffic and analytics data? We can help! Contact our team\nof marketing experts at RIG94 Agency today! <\/p>\n","protected":false},"excerpt":{"rendered":"

Is your website getting results for your B2B company? There\u2019s really only one surefire way to tell: By diving into your website analytics. In today\u2019s RIG94 lab, we\u2019re getting down to the basics of web analytics. We’ll teach you how you can not only track the numbers and data stats but understand how they\u2019re impacting […]<\/p>\n","protected":false},"author":4,"featured_media":2240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","wds_primary_category":21,"footnotes":""},"categories":[21],"tags":[],"_links":{"self":[{"href":"https:\/\/rig94.com\/wp-json\/wp\/v2\/posts\/2239"}],"collection":[{"href":"https:\/\/rig94.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rig94.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rig94.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/rig94.com\/wp-json\/wp\/v2\/comments?post=2239"}],"version-history":[{"count":0,"href":"https:\/\/rig94.com\/wp-json\/wp\/v2\/posts\/2239\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rig94.com\/wp-json\/wp\/v2\/media\/2240"}],"wp:attachment":[{"href":"https:\/\/rig94.com\/wp-json\/wp\/v2\/media?parent=2239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rig94.com\/wp-json\/wp\/v2\/categories?post=2239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rig94.com\/wp-json\/wp\/v2\/tags?post=2239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}