These days, we’re doing business in an online-first marketplace. What does that mean exactly? It means that the internet does most of the heavy lifting when it comes to doing the crucial upfront selling for businesses — (i.e. the new version of making a good first impression) and that can have a huge impact on whether a customer chooses to do business with you and your Oilfield company or not.
It was no surprise to us, after diving into some research, when we found that consumers read an average of 10 online reviews before even feeling able to trust a local business. Although your business is different than a pair of work boots the decision process to trust a company before you call them is the same. Think about it… would you call the plumber with no reviews & little detail, or would you call the guy with 20+ reviews and looks to be well established/respected?
To take this one step further, it should also be noted that positive customer reviews make 73% of customers trust a business more, and 57% of those customers feel confident enough to then visit a company’s website after reading those positive reviews and recommendations.
What this means for you is that, in order for your B2B business to reach new heights in today’s highly competitive, online-first marketplace, you need happy customers sharing positive reviews of their experiences. This will not only have a positive impact on your reputation but will also be a huge help when it comes to ranking your website with search engines like Google.
Here are some tips on getting those important reviews online:
- First, you need to be sure that your customer is satisfied enough with your services to even ask for a positive review. That seems like a given, right? However, the key to this is asking for their reviews at the right time. Ask your customers too early in the process and they may not have had the full benefit of using your product or services and hadn’t even formed an honest opinion on it yet. But, if you ask them too late, that initial spark of a good impression you left them with may have already faded away and had its day. Make sure you’re asking for customer reviews at the right time in their journey with your business to get optimal results. This would most likely be after they tag your brand in a social media post, or if they’re spending time on your website browsing your oilfield service pages, or even when they’re re-ordering from your product line.
- Next, make it easy for them to leave a review. Don’t ask your customers to figure out how to find your business page on Yelp or have them clicking through multiple tabs on the internet. Bring your review page to them simply by sending them direct links right where they can leave their feedback. Google makes it easy these days with things like their “Reputation Builder” through Whitespark. Yelp and other business review pages allow you to shorten and track their links in a matter of seconds, making it easier than ever to generate happy customer reviews in no time. Grab the link, shorten for a cleaner look, then send it on out. Piece of cake.
- Last, keep the momentum going on your reviews with social proof. Social proof is a powerful marketing tool that packs a serious punch. If customers see other people, like their friends, sharing reviews, they’re more likely to do the same thing and follow along with the crowd. So make sure that, while you’re busy asking for new customer reviews, you’re also promoting the positive ones you’ve already received across your brand’s social media channels for additional reach and promotion in the meantime.
Remember, don’t be intimidated by the idea of asking your customers to leave a review. As long as it’s simple enough, all you have to do is ask, and most of the time they’re more often than not happy to help you out.
By partnering with our team of marketing experts at RIG94, getting your Oilfield business on the map with trusted customer reviews is a cinch. Connect with us today to get started!