The best way to grow your business and/or survive a market slow down is to have great marketing. Boom or bust it shouldn’t matter when it comes to effectively marketing your business. The value that can come from great marketing is priceless.
“I’m too busy right now to worry about my website or marketing my business online. I’ll call you when things slow down.“
“I really can’t afford to market our company, oil is down so business is slow.“
Whether it’s a small industrial service provider or a larger company, a majority of these businesses never make their website or online marketing a priority. In fact, according to a study in 2018 across the United States showed 46% of small businesses do not have a website at all, with 35% of those businesses feeling that their operation is simply too small or unique to warrant a website to begin with.
After developing a handful of companies ourselves, our team can respect that it’s hard to spend money on marketing when you can’t take customer orders fast enough, or when the toilet is broken and overflowing in the office. There’s no question that handling day-to-day operations will always be more important than marketing, but, it’s important that you make time before it’s too late.
Noah didn’t start building the ark when it started to rain, he was preparing when times were good and had the advantage when others didn’t.”
The truth here is that industrial markets are changing and the guy who is making a decision on whether they should use your type of services or products is 30 years old and there’s no doubt he’s doing his research online.
The Top Reasons Why Online Marketing Is Important:
1. You Need Exposure:
You need to have a decent website that ranks well for important keywords, that your potential customers will be searching for. This is known as “Search Engine Optimization”, or SEO. If your website isn’t up to par just yet, make sure you are advertising on search engines like Google to make sure you get at least some exposure. Trust us when we say that the best place to hide a dead body is on the second page of Google results because no one ever looks there. Don’t be that guy hidden on pages 2, 3 or 4 of Google.
2. Trust is Key:
Does your website and social media presence create a sense of trust with your audience? Build relationships through your online community and listen to what customers are saying about their experiences with you to the online world. A 2019 Bright Local consumer review survey showed that 50% of consumers visit local businesses’ websites after reading positive reviews (including 69% of those being 55 years and older.) 13% of those consumers go as far as contacting the business after reading the positive customer reviews. Ask your current and previous customers for LinkedIn, Facebook, and Google reviews so that when your future potential customer is searching the web for your types of services/product, they’re sure to see your 5-Star rating and top-notch customer service skills.
3. Spend Time & Money Wisely:
Don’t confuse activity with results. You can spend money on less important things in business than specifically targeting advertisements to decision-makers who are bored on the job and playing on their phones. Spend your money where it matters most and cash in on the benefits of your highest ROI. Leverage your online presence to make sure that your company is the first thing that comes to mind when your customers are ready to start buying again.
Jeff Sauer, Founder of “Data-Driven” said it best, “The most profitable brands are those who focus on doing fewer things, better.”
4. Stay Ahead of the Game:
Print is dead and so are fax machines. They’re taking traditional marketing down with them. Embrace the power of digital marketing to make sure you’re ahead of the game and not left behind collecting dust like your grandma’s favorite VHS tapes from the ’90s. Your business needs a social media presence, a functional and informative website, and you need to take full advantage of targeting your customers via Facebook ads through geo-targeting to reach the masses.
The moral of the story is that digital marketing is here to stay, and studies show it’s only increasing momentum as the years go on. Companies who choose to stay on the sidelines will find it harder to get into the game, eventually being forced to pay more in the long run.
Don’t miss out on your opportunity to give your online marketing the attention it deserves and watch it pay off for years to come with RIG94 as your trusted marketing partner.